There are two major reasons why shopping with your local fashion designers and stores is a good thing. Firstly,when you ask Google for ‘shopping near me’ it means whatever you buy travels less distance to find you, reducing the environmental impact of your shopping. And secondly, you’re supporting local businesses.
In the past it may have been hard to find everything you needed or wanted on the local market, but these days, Australia has brands and stores offering it all, from niche contemporary style to luxury labels like Marni.
And Australian brands aren’t just scoring great marks here at home. There are local labels appearing on the world stage in partnership with industry leaders like Net-A-Porter and MatchesFashion.
So we’ve put together a list of 21 of the best Australian fashion brands and stores you can visit to help you shop local online and reduce the environmental impact of shopping in 2021.
This local label is dedicated to creating well-made products that reflect a relaxed Australian lifestyle. They offer a minimalist design using high quality materials and provide pieces for your wardrobe that will never become out-dated.
Offering effortless and affordable luxury designs in natural fibres, DISSH is an Australian brand that is owned and managed by women. Known for its feminine silhouettes, their pieces are modern and trend-setting.
Creating clothes for everyday wear, the creators of Vege Threads care for the world they live in and work to minimise the environmental footprint of their label with all collections made locally using organic and eco-friendly materials.
Launching in 2014, The Fifth Label has earned a cult following among shoppers looking for a contemporary, uncomplicated, confident look. Offering styles that can be dressed up or down and providing versatile fashion staples.
Established in 2010 to provide a premium everyday wardrobe, the pieces created by Nude Lucy celebrate a relaxed Australian way of life with timeless styles made by women, for women.
Born and raised in Byron Bay, Afends strives to ‘create and deliver durable, eco-friendly and timeless apparel that’ll last you a lifetime’ and is based on the design ethos of what’s best for the people and planet.
Based in Melbourne and born in 2011, Kloke is a contemporary label of classic and modern pieces, effortless wardrobe staples, designed to love and wear for years to come.
Meeting in 2000 on their first day at university, Becky Cooper and Bridget Yorston formed an inseparable friendship. Going on to create Bec & Bridge the year after graduating, their label has come to represent the epitome of modern, cool, and confident style.
Defining themselves as a slow, considered and nostalgic boutique, Call Me the Breeze offer a collection of fashion brands as well as their own vintage-inspired accessories. The styles they share represent a calm quiet and a resort-like leisure.
Athleisure has become one of the defining trends over the COVID period, but P.E Nation was ahead of the competition creating the label back in 2016. The brand’s street-meets-sportswear style offers both technical activewear as well as streetwear and modern everyday basics.
When Ebony Eagles founded Auguste back in 2015 she did so with a clear vision to form a label that transcended trends and instead offered environmentally conscious pieces that would be loved for seasons to come.
Advocating for sustainable and local manufacturing, Caves Collect makes all their product close to home, in Melbourne. Formed by friends Sarah Russell and Johanna How the label focuses on quality materials, functional design, and an elegance that is both easy and honest.
Founded in 2009, My Chameleon advocates a ‘philosophy that steps away from a life of excess and towards an appreciation of sincerity, quality and modernity’, and shares a quiet yet considered collection of minimalist style.
Rapidly building a celebrated reputation both at home and abroad, Aje is a modern label committed to producing pieces of raw beauty, tough femininity and effortless cool. The coveted label provides both relaxed essentials and luxurious statement pieces.
Siblings Camilla Freeman-Topper and Marc Freeman created their label based on a philosophy of high-end design and construction that doesn’t hide the wearer. Their pieces are, ‘timeless, modern and tailored with an unexpected edge.'
Created by Anna Hoang, Anna Quan is an emerging Australian label creating everyday clothes that are special. Less is more is the principle the brand sticks to creating pieces that are timeless and functional, minimal yet uncommon.
Defined by effortless minimalism, The Undone hosts pieces that provide for a wardrobe rich in premium essentials and timeless style, dedicated to making dressing in the morning a simpler experience.
When twin brothers Brian and Vincent Wu established Incu in 2002 they did so with a vision to create a store inspired by simple steadfast ideas: their love of travel, emerging Australian labels, and iconic international brands. Incu is a concept that is innovative, personable and unique.
A luxury store sharing designer pieces from both Australian and international labels. With a pioneering spirit, and a knack for discovering untapped talent, Désordre considers itself the place to shop the most exciting emerging brands.
Since founding his label in Sydney in 2010, designer Christopher Esber has established an international reputation for precision tailoring, quiet silhouettes of structured fluidity and a mixture of masculine and feminine style with a sophisticated approach.
Offering some of the fashion world’s most luxurious labels, Parlour X has a, ‘curated selection of the most coveted ready-to-wear and accessory designer collections’, including Chloé, Comme des Garçons, Balenciaga, Bottega Veneta and Fendi.
Remember, if you found some stores you liked (or loved!) add them to your favourites list so you can find them easily next time you visit.
And if you're looking for more local fashion brands and stores, for all budgets and styles, you can find hundreds more.